Unleashing the Power of Training in Marketing: Navigating the Future with AI with Ford Saeks

In today’s rapidly evolving world, where staying ahead of the curve is essential for personal and professional growth, we find ourselves at the intersection of marketing, training, and emerging technologies like artificial intelligence (AI). In this captivating conversation between seasoned experts Ford Saeks and Evan Hackel, we explore how effective training can elevate marketing efforts, drive organizational success, and navigate the transformative landscape shaped by AI.

The Foundation of Effective Training

As our discussion unfolds, Ford Saeks, a Hall of Fame speaker and serial entrepreneur with a wealth of experience spanning various industries, emphasizes the foundational importance of training. Drawing from personal experience, he underscores that training is not merely a one-time event but an ongoing process. “Training isn’t something you did. It’s something you do,” he asserts, emphasizing the continuous nature of learning and development.

Aligning Communication for Optimal Results

In the fast-paced world of marketing, effective communication is key. Our guest emphasizes the significance of aligning messaging with market needs and preferences. Whether it’s internal communication with staff or external communication with customers, the message must resonate to elicit the desired response.

The Customer-Centric Approach

Reflecting on a memorable marketing mishap, our guest underscores the importance of viewing business through the lens of the customer. Sharing an anecdote from a presentation to community bankers, he emphasizes the need to deliver on the promised value proposition. “You really need to look at your business model and your communications through the eyes of the customer,” he advises, stressing the importance of understanding and meeting customer expectations.

Embracing the Future with AI

Building upon the foundation laid by effective training, Evan Hackel, in his conversation with Ford Saeks, delves into the profound impact of artificial intelligence (AI) on various aspects of society. Both speakers emphasize the importance of continuous learning in navigating the complexities of today’s world, urging individuals and organizations to embrace AI and understand its potential.

Practical Training for Tangible Results

The discussion further explores the value of practical, actionable insights in training sessions. From keynotes to webinars, the goal is to deliver content that resonates with the audience and leaves a lasting impact. Both speakers stress the significance of effective training delivery, tailored to the needs of the audience. Keeping participants engaged is key to maximizing the impact of training sessions.

Marketing Benefits vs. Features

Finally, the conversation touches upon the importance of marketing benefits over features. This results-driven approach ensures that clients understand the value proposition and are more likely to invest in growth opportunities.

In conclusion, our exploration of training and marketing reveals a symbiotic relationship that fuels business growth, fosters customer engagement, and embraces the transformative potential of AI. By unlocking the power of effective training and embracing emerging technologies, individuals and organizations can navigate the future with confidence, innovation, and growth.

About Our Guest

Ford Saeks is more than a hall of fame keynote speaker, he’s a research-based thought leader. An engine. An expert. An idea man and marketing machine. He helps businesses not by talking at them about success, but by talking them through the steps to get there.

He invites all listeners to stay ahead in today’s rapidly evolving landscape, with a special mention of Ford’s AI training webinar: https://profitrichresults.com/ai-training a must for anyone looking to harness the power of AI.

2024-04-03T10:26:25-04:00April 3, 2024|

Celebrating every day moments with Joel Zeff

 

People use the expression “Ta-Da!” when they have done or discovered something wonderful.

Joel Zeff, a keynote speaker, improvisational actor, and humorist, believes that there is nothing trivial about “Ta-Da!” and celebrating every day moments. In a recent Training Unleashed podcast, Joel told our host Evan Hackel that its use is rooted in the time when kids are little, when everything they do is a celebration.

“They celebrate even the most routine events, like eating a cheese sandwich, in a big way,” Joel said. “They take a bite of that sandwich, they like it, and they exclaim, `Ta-Da!’ And then the parent joins in the celebration by saying `Ta-Da!’ back to them. And whatever activity they are doing, they are then going to do more of it.

“But as we grow older,” Joel added, “we don’t have enough of those moments of celebration.”

The Importance of Enjoying the Journey

Evan pointed out to Joel that too often, people fail to enjoy every moment of their life journey. Instead, they think, “When I get that promotion or make that sale, I will be happy.”

But both Evan and Joel agreed that it is more motivating to celebrate every day by having moments of joy and elation. The point is to be happy in the process.

Making Those Moments Part of Every Day

Joel also pointed out the importance of supporting other people at work. When you give everyone you encounter through the day – your colleagues, customers, clients – that extra level of positive excitement and support, you are much more effective, and you encourage them to join you on the journey to success.

Joel adds, “You can do this by telling people, `Thank you for listening to me . . . thank you for supporting me . . . thank you for being a customer.’ Those words are gifts, and they don’t cost you any money or take much time. Those words fuel other people, so they will bring positive support back to you . . . It’s all about creating a culture of positivity and support.”

Joel’s Tip for Members of the Training Unleashed Audience

“The best message that I learned from doing improv,” Joel says, “is stay in the game. And that is the message I tell my kids. Improv teaches us that we can’t quit. We have to stay in the game and find success.”

A Special Offer

Joel would like to send you an outline of his approach to bringing more celebration to every day. If you contact him through his website, he will be delighted to send you a copy.

About Our Guest

Joel Zeff is a dynamic speaker, improvisational humorist and author. His interactive performances invite members of the audience to participate in hilarious improvisational exercises that illustrate Joel’s central message: That organizations and individuals should CELEBRATE every day successes to increase collaboration, productivity, passion and innovation.

In 1973, Joel began to work in improv comedy, which led him to discover joy in everyday life.

Visit Joel at JoelZeff.com

2023-01-20T07:34:04-05:00January 19, 2023|

Future of AI in Training with DeMario and Dawn McIlwain

DeMario and Dawn Nicole McIlwain are the co-founders of Skilldora, the first all-A.I. online learning company that employs A.I. in every aspect of their business and platform. To see one of their amazing A.I.-instructors “live,” be sure to visit myskilldora.com. In a recent Training Unleashed podcast, DeMario and Dawn spoke with host Evan Hackel about the future of A.I. in training.

“A.I. is being currently used most extensively now in the medical space,” Dawn told Evan, “where it is being used mostly to train future doctors.” Yet both DeMario and Dawn foresee many more applications for A.I. in training.

At the moment, many of their efforts focus on creating digital humans that trainees can interact with in training courses. Skilldora is already using these digital humans, which are dramatically more realistic than the “talking heads” in other training courses. But still more big changes are about to happen.

DeMario and Dawn told Evan that in the future, their digital humans will become much more than merely realistic. They will become increasingly interactive, going beyond the simple ability to deliver information or demonstrate skills. This will make training programs increasingly interactive and engaging.

“And by the way,” Dawn adds, “this trend will not put training professionals out of work. If anything, it will create many more opportunities for programmers.”

Another trend to watch for is the application of A.I. to create and adapt culturally sensitive training programs for companies in other countries, where trainees speak languages other than English.

A Special Offer

DeMario and Dawn would like to offer our viewers a free Skilldora course, How to Use Emotional Intelligence to Gain More Success. To access your complimentary course, CLICK HERE, register as a member and claim your free course.

About Our Guests

DeMario and Dawn Nicole McIlwain are co-founders of Skilldora, developers of a training platform that combines powerful AI eLearning with tried-and-true tactics like peer-to-peer learning and networking. To learn more about their company and what it does, visit MySkilldora.com

2022-12-13T10:12:28-05:00December 13, 2022|
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