Unleashing the Art of Interviewing: Insights from Jordan Burton

In the dynamic world of talent acquisition, the interview process stands as a crucial gateway to identifying exceptional individuals who can contribute meaningfully to an organization’s success. Jordan Burton, an expert in interviewing and assessments shared valuable insights on everything from navigating interview questions to post-interview development strategies

Shifting Perspectives: From Good vs. Bad to Data Gathering

Jordan Burton challenged the conventional wisdom of categorizing interview responses as “good” or “bad.” Instead, he emphasized viewing interviews as data gathering exercises, where the focus should be on extracting meaningful information rather than passing judgment on the responses. With this Evan Hackel expressed his struggle with maintaining objectivity during interviews, admitting his inclination to root for every candidate. Burton emphasized the importance of approaching interviews with curiosity and objectivity, aiming to gather factual information rather than forming subjective impressions.

Interviewer Skills: Navigating the Conversation

Burton emphasized the importance of interviewer skills in managing dialogue effectively, guiding candidates to provide concrete examples and avoiding subjective biases. Its the responsibility of the interviewer to create a balance between keeping interviewees comfortable so that the interviewee is open and willing to talk and open up during the process. Burton emphasized the importance of creating a supportive environment for candidates to share authentically.

Leveraging Interview Insights for Development

Burton speaks that there is always a broken aspect to the interview process in most companies. Either it is undervalued or underused. He emphasizes the missed opportunity of not leveraging interview insights for employee development, advocating for using interview data to tailor development plans and support employees’ success in their roles.

About Our Guest

Jordan Burton is an executive assessor and interviewing trainer with over 17 years of experience. He specializes in training top VC and Private Equity investors and high-growth companies on how to hire the best talent. Jordan is a co-founder of Talgo (Talent algorithm), it’s of cracking the code on getting exceptional talent into your organization. Check out Talgo on Demand by visiting talgo.io or talgo.io/tod to get first hand advice and lessons in the art and mastery of the interviewing process no matter your level. You don’t need to be an Exec. to take advantage of this resource!

2024-04-19T15:01:10-04:00April 17, 2024|

Unleashing the Power of Training in Marketing: Navigating the Future with AI with Ford Saeks

In today’s rapidly evolving world, where staying ahead of the curve is essential for personal and professional growth, we find ourselves at the intersection of marketing, training, and emerging technologies like artificial intelligence (AI). In this captivating conversation between seasoned experts Ford Saeks and Evan Hackel, we explore how effective training can elevate marketing efforts, drive organizational success, and navigate the transformative landscape shaped by AI.

The Foundation of Effective Training

As our discussion unfolds, Ford Saeks, a Hall of Fame speaker and serial entrepreneur with a wealth of experience spanning various industries, emphasizes the foundational importance of training. Drawing from personal experience, he underscores that training is not merely a one-time event but an ongoing process. “Training isn’t something you did. It’s something you do,” he asserts, emphasizing the continuous nature of learning and development.

Aligning Communication for Optimal Results

In the fast-paced world of marketing, effective communication is key. Our guest emphasizes the significance of aligning messaging with market needs and preferences. Whether it’s internal communication with staff or external communication with customers, the message must resonate to elicit the desired response.

The Customer-Centric Approach

Reflecting on a memorable marketing mishap, our guest underscores the importance of viewing business through the lens of the customer. Sharing an anecdote from a presentation to community bankers, he emphasizes the need to deliver on the promised value proposition. “You really need to look at your business model and your communications through the eyes of the customer,” he advises, stressing the importance of understanding and meeting customer expectations.

Embracing the Future with AI

Building upon the foundation laid by effective training, Evan Hackel, in his conversation with Ford Saeks, delves into the profound impact of artificial intelligence (AI) on various aspects of society. Both speakers emphasize the importance of continuous learning in navigating the complexities of today’s world, urging individuals and organizations to embrace AI and understand its potential.

Practical Training for Tangible Results

The discussion further explores the value of practical, actionable insights in training sessions. From keynotes to webinars, the goal is to deliver content that resonates with the audience and leaves a lasting impact. Both speakers stress the significance of effective training delivery, tailored to the needs of the audience. Keeping participants engaged is key to maximizing the impact of training sessions.

Marketing Benefits vs. Features

Finally, the conversation touches upon the importance of marketing benefits over features. This results-driven approach ensures that clients understand the value proposition and are more likely to invest in growth opportunities.

In conclusion, our exploration of training and marketing reveals a symbiotic relationship that fuels business growth, fosters customer engagement, and embraces the transformative potential of AI. By unlocking the power of effective training and embracing emerging technologies, individuals and organizations can navigate the future with confidence, innovation, and growth.

About Our Guest

Ford Saeks is more than a hall of fame keynote speaker, he’s a research-based thought leader. An engine. An expert. An idea man and marketing machine. He helps businesses not by talking at them about success, but by talking them through the steps to get there.

He invites all listeners to stay ahead in today’s rapidly evolving landscape, with a special mention of Ford’s AI training webinar: https://profitrichresults.com/ai-training a must for anyone looking to harness the power of AI.

2024-04-03T10:26:25-04:00April 3, 2024|
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