Mikayla Takacs2023-11-17T15:48:19-05:00September 27, 2023|
Ian Robinson is founder of Enliven Design, a company he started in 2012 to create highly functional business software. In a recent Training Unleashed podcast, Ian and host Evan Hackel discussed the art of creating software that enhances all aspects of doing business, including training.
Taking the Pain Out of Software Development
Many people have come to accept the idea that developing new business software has to be difficult, frustrating . . . and painful. But Ian believes that software development should be a positive experience.
The best approach, he believes, is to start by creating a very specific work environment that is imbued with the company’s world view and culture. That environment will help companies create software that is just right for them.
Then when the worldview of the company is expressed in the software that a company uses, it becomes easier to onboard new employees and to train people to perform in ways that express the company’s deeper values.
Advantages of Using Custom, Not Off-the-Shelf, Solutions
If your company has only a small number of employees to train to perform a particular function, off-the-shelf software might be your best, cost-saving option. But you have to remember that off-the-shelf training software was designed to be used by as many companies as possible, and it typically bundles training on more functions than you need. “It wasn’t created for you,” Ian explains, “it was created for people like you.”
One Tip for Members of the Training Unleashed Audience
The most important underlying goal is to create software that is reassuring.
Ian explains, “An architect once said, `The one job in architecture is to make a space that’s reassuring on at least a subconscious level.’ So if a human is in a space, they should be subconsciously reassured. I think that’s a great way to look at software implementations and custom software builds. Put yourself in the place of your employee and create something that’s reassuring.”
Empathy is at the root of all these good practices.
About Our Guest
Throughout a successful career in software development, Ian Robinson has been sought out as a trainer and speaker for numerous engagements in the US and abroad and has interacted with a broad spectrum of clients and projects. These experiences have helped him cultivate his vision for Enliven Design, which he founded in 2012.
Enliven was founded with a mission to create highly functional business software that doesn’t compromise on creative design or user experience.
Hilmon Sorey is an author, keynote speaker and . . . incredibly . . . a man who has trained more than 15,000 people and 5,000 senior executives around the world. He is also Co-Founder of ClozeLoop, a consulting firm based in New York, Houston, Silicon Valley, and Johannesburg.
Hilmon has written eight top-selling books, including 46 Reasons Why Your Cold Calls Fail. . . and How to Fix Them Fast.
You will want to listen to this empowering discussion between Hilmon and Evan Hackel, the host of Training Unleashed. But before you do, please read these excerpts from their conversation . . .
Hilmon on What Is New in Training
In only five years, Hilmon’s training company ClozeLoop has gone from being a startup to one of the most watched training development companies in the world. So what is new in the world of training? Hilmon is in a position to know.
“There is so little being done right now in the area of advancing training,” Hilmon told Evan. One of the obstacles is that many people are still working remotely from home, which has made it difficult for companies to deliver uniformly high-level, high-quality training to large groups of employees.
“So the bottom-line thing here is technology,” he summarizes. “Technology has become the force that catalyzes training in the broad respect, because you need technology to train people who are distributed across the organization.”
Hire the Right People Before You Train Them
“A lot of folks begin to construct the training they need only after they have hired the person who needs to be trained,” Hilmon told Evan. “Instead, they need to step back ahead of time and use what we call a competency matrix to hire the right people. That might mean saying, `I understand I have three roles to fill that might be critical: for the distribution of my product; the sale of my product; and the ongoing development of my product going forward.’”
And then you hire the right people because you have defined the competencies you need them to have.
“Then I can actually imbue these people with information that results in significant performance gains,” Hilmon notes, “but a lot of people don’t take this step before they hire.”
Overcoming Resistance to Cold Calling
Hilmon pointed out many salespeople hate to make cold calls, for many reasons. Some of them feel that cold calling is “beneath them.” Others say they will do it but make it a very low priority and avoid it.
Remember, Hilton wrote the book 46 Reasons Why Your Cold Calls Fail. . . and How to Fix Them Fast, and you will want to hear what he has to say about cold calling in this Training Unleashed podcast.
A Special Offer
Hilmon is offering a free trial version of his coaching/training platform COACH/CRM to members of the Training Unleashed Podcast community. As part of your free trial, you will also receive a complimentary free session with a member of the COACH/CRM staff. Sign up here.
About Our Guest
Hilmon Sorey is Co-Founder of CoachCRM sales coaching software for managers. He has coached and consulted high performing teams in companies that range from early-stage startups to Salesforce, Box, SurveyMonkey, Bill.com, and some of the fastest-growing companies in the world totaling over $600B in valuation and market cap.
He is also Co-Founder of ClozeLoop, a management consulting firm based in New York, Houston, Silicon Valley, and Johannesburg. He is Partner in 2.12 Angels, a seed-stage venture capital firm.
Hilmon has written eight top-selling books on sales, sales management, and coaching.