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Unleashing the Power of Training in Marketing: Navigating the Future with AI with Ford Saeks

In today’s rapidly evolving world, where staying ahead of the curve is essential for personal and professional growth, we find ourselves at the intersection of marketing, training, and emerging technologies like artificial intelligence (AI). In this captivating conversation between seasoned experts Ford Saeks and Evan Hackel, we explore how effective training can elevate marketing efforts, drive organizational success, and navigate the transformative landscape shaped by AI.

The Foundation of Effective Training

As our discussion unfolds, Ford Saeks, a Hall of Fame speaker and serial entrepreneur with a wealth of experience spanning various industries, emphasizes the foundational importance of training. Drawing from personal experience, he underscores that training is not merely a one-time event but an ongoing process. “Training isn’t something you did. It’s something you do,” he asserts, emphasizing the continuous nature of learning and development.

Aligning Communication for Optimal Results

In the fast-paced world of marketing, effective communication is key. Our guest emphasizes the significance of aligning messaging with market needs and preferences. Whether it’s internal communication with staff or external communication with customers, the message must resonate to elicit the desired response.

The Customer-Centric Approach

Reflecting on a memorable marketing mishap, our guest underscores the importance of viewing business through the lens of the customer. Sharing an anecdote from a presentation to community bankers, he emphasizes the need to deliver on the promised value proposition. “You really need to look at your business model and your communications through the eyes of the customer,” he advises, stressing the importance of understanding and meeting customer expectations.

Embracing the Future with AI

Building upon the foundation laid by effective training, Evan Hackel, in his conversation with Ford Saeks, delves into the profound impact of artificial intelligence (AI) on various aspects of society. Both speakers emphasize the importance of continuous learning in navigating the complexities of today’s world, urging individuals and organizations to embrace AI and understand its potential.

Practical Training for Tangible Results

The discussion further explores the value of practical, actionable insights in training sessions. From keynotes to webinars, the goal is to deliver content that resonates with the audience and leaves a lasting impact. Both speakers stress the significance of effective training delivery, tailored to the needs of the audience. Keeping participants engaged is key to maximizing the impact of training sessions.

Marketing Benefits vs. Features

Finally, the conversation touches upon the importance of marketing benefits over features. This results-driven approach ensures that clients understand the value proposition and are more likely to invest in growth opportunities.

In conclusion, our exploration of training and marketing reveals a symbiotic relationship that fuels business growth, fosters customer engagement, and embraces the transformative potential of AI. By unlocking the power of effective training and embracing emerging technologies, individuals and organizations can navigate the future with confidence, innovation, and growth.

About Our Guest

Ford Saeks is more than a hall of fame keynote speaker, he’s a research-based thought leader. An engine. An expert. An idea man and marketing machine. He helps businesses not by talking at them about success, but by talking them through the steps to get there.

He invites all listeners to stay ahead in today’s rapidly evolving landscape, with a special mention of Ford’s AI training webinar: https://profitrichresults.com/ai-training a must for anyone looking to harness the power of AI.

2024-04-03T10:26:25-04:00April 3, 2024|

Breaking Through Business Plateaus with Sean M Doyle

Sean M. Doyle, Principal at FitzMartin Inc, stands as a beacon of innovation. With over 25 years of experience and 5,000+ client engagements, Sean has honed a sales-first, scientific approach to drive revenue and create lasting value for B2B companies. As an author, speaker, and advisor, he’s on a mission to redefine how small-business executives perceive marketing, aiming to empower them to sell more effectively to their most profitable customers.

Why Businesses Plateau

Sean breaks down the marketing challenges businesses face as they grow. In the early stages, businesses may rely on basic marketing approaches, but as they surpass 25 FTEs, complexities arise. Communication barriers become prominent, and by the time a business exceeds 50 FTEs, the focus shifts to growth strategies and shaping marketing to inform overall strategy.

Communication and Collaboration

A crucial aspect discussed is the need for effective communication and collaboration between sales, marketing, and executive teams. Sean highlights the importance of the training function as the glue that holds these departments together. Identifying barriers and making concise adjustments in sales and marketing can lead to significant growth.

Overcoming Marketing Fears

The conversation shifts to Evan’s book and the fears executives often have about marketing. Sean provides valuable insights into hiring for marketing roles and suggests that fear often stems from a lack of comfort and expertise. He introduces a framework and a set of questions that executives can use to navigate the hiring process.

About Our Guest

Sean M. Doyle is a leading consultancy focused on sales marketing and management, sales and marketing technology services, and revenue operations for B2B companies. Sean and his team at FitzMartin are focused on long term value creation through a sales-first, scientific approach to driving revenue.

Explore a world of inspiration and expertise at Sean Doyle’s online hubs. Visit Sean for insightful musings on marketing  and beyond and dive into the realm of  the science and art of growing revenue. 

2023-11-22T11:00:33-05:00November 22, 2023|
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