Unleashing Customer-Centric Growth: Wisdom Shared by Laura Patterson

Laura Patterson, the founder of Vision Edge Marketing, shared invaluable insights on achieving sustainable business growth through customer-centric strategies. Hosted by Evan Hackel, the podcast delved deep into how businesses can effectively navigate growth challenges by leveraging data-driven decision-making and fostering a customer-first approach.

Embracing a Customer-Centric Approach

In today’s dynamic business landscape, success hinges on understanding and prioritizing the needs of the customer. Laura Patterson emphasizes the critical importance of adopting a customer-centric approach to business growth. According to Laura, integrating the customer perspective into every decision-making process—from product development to marketing strategies—can significantly enhance business outcomes. By putting the customer at the center, organizations not only improve customer satisfaction but also drive sustainable growth over the long term.

The Power of Data-Driven Decision Making

Laura Patterson highlights the transformative impact of data-driven decision-making on organizational success. With businesses inundated with vast amounts of data, Laura advocates for leveraging analytics and insights to drive strategic initiatives effectively. By harnessing the power of data, organizations can gain actionable insights into customer behaviors, market trends, and operational efficiencies. This approach enables businesses to make informed decisions, mitigate risks, and seize growth opportunities with confidence.

Building a Strategic Framework for Growth

Drawing from her extensive experience, Laura Patterson underscores the importance of building a strategic framework to navigate the complexities of growth. At Vision Edge Marketing, Laura and her team empower organizations to develop clear, measurable objectives aligned with overarching business goals. This strategic framework not only guides day-to-day operations but also ensures that every action contributes to tangible business outcomes. By establishing a roadmap for growth, businesses can optimize resources, foster innovation, and achieve sustainable success in competitive markets.

About the Guest

Laura Patterson is the visionary founder of Vision Edge Marketing, a renowned firm specializing in marketing performance measurement and management. With over 25 years of experience, Laura has earned a reputation as a pioneer in helping businesses across diverse sectors—from technology to healthcare—achieve measurable growth through strategic planning and analytics. Her expertise lies in bridging the gap between business strategy and execution, empowering organizations to align their goals with customer needs effectively.

Visit The Learning Network to explore more episodes and visit insights on leadership and organizational development. For updates and more valuable content, follow the Learning Network on Facebook, Twitter, Instagram and LinkedIn. Don’t forget to subscribe to the Training Unleashed Network on YouTube for video episodes and interviews with industry leaders.

2024-06-20T18:45:46-04:00July 3, 2024|

Unleashing Financial Freedom: Real Estate Insights with Anita Winkles

Welcome to another insightful episode of Training Unleashed! In this podcast, we delve into the world of real estate investing with Anita Winkles, a seasoned entrepreneur who, along with her husband, has navigated from corporate management to financial freedom through strategic real estate investments. Join us as we explore Anita’s journey, her invaluable insights into creative financing, and how you can leverage her expertise to embark on your own path to wealth and independence in the real estate market.

From Corporate Jobs to Real Estate Freedom

Anita Winkles and her husband made a bold decision to leave their corporate jobs to pursue a dream of spending more time together and creating a better lifestyle. Through real estate investing, they achieved financial independence, enabling Anita to leave her corporate management job in 19 months, with her husband following suit a few years later. They now work together, balancing hard work and leisure, and have built a successful real estate investment business.

The Keys to Real Estate Investing

Anita highlights the simplicity of real estate investing, emphasizing two critical aspects: finding property deals and sourcing money. The latter often proves challenging due to a mindset of lack, preventing many from breaking into the market. To address this, Anita and her husband offer a flagship course on creative finance for real estate investors. This course blends traditional bank financing with innovative, tried-and-true methods to help new and intermediate investors navigate the financial hurdles of real estate.

Understanding Hard Money Lending

Hard money lending, often misunderstood, is a key concept in real estate investment. Contrary to its name, hard money is not hard to obtain if you have a great property deal. These loans come from private individuals or small companies that specialize in non-bank lending, typically working with investors looking to fix and flip properties or hold them for rental income. Hard money lenders can provide the necessary funds for acquisition and rehabilitation, making them a vital resource for real estate investors.

Special Offer

Anita Winkles is currently writing a book on private money lending, designed to help readers understand and safely navigate this type of investment. For those interested in learning more without the hands-on involvement in property management, becoming a private money lender offers a fantastic opportunity. To get a free digital copy of Anita’s upcoming book, email [email protected] with “Free Book” in the subject line, and mention Training Unleashed to receive your copy.

About Anita Winkles

Anita Winkles is a seasoned real estate investor and educator who, alongside her husband, transitioned from a corporate career to achieving financial freedom through real estate. With years of experience and a passion for helping others succeed, Anita specializes in creative financing and real estate investment strategies. Her expertise and dedication have made her a trusted resource for new and intermediate investors looking to enter the real estate market.

2024-06-19T01:31:10-04:00June 19, 2024|

Unleashing Transformative Leadership: Insights from Sue Bingham

In the latest episode of the Training Unleashed podcast, hosted by Evan Hackel, we had the pleasure of hearing from Sue Bingham, founder of HPWP Group. Sue shared invaluable insights into the world of leadership development and training, shedding light on her approach to transforming workplace cultures and empowering leaders.

The Philosophy of HPWP

HPWP stands for High Performance Workplace, a philosophy that Sue and her team have been championing for over 25 years. Their mission is to help organizations create environments where trust, respect, and positive assumptions about people drive performance and engagement. Sue emphasizes that most people are inherently good and, when treated with trust and respect, will reciprocate those values in their work.

Transformative Leadership Training

Sue’s approach to leadership training is both innovative and deeply human. HPWP Group’s flagship program is designed to be highly experiential, filled with stories, exercises, and experiences that genuinely transform participants. Sue recounted instances where initially resistant managers, attending reluctantly, left with profound insights and sometimes even tears of gratitude, wishing they had learned these principles earlier in their careers.

Real Impact Beyond the Workplace

One of the most striking aspects of Sue’s training is its impact beyond the workplace. Participants often report that the principles they learn improve their personal relationships, including those with their spouses and children. This holistic impact underscores the importance of positive leadership and human-centric training in all areas of life.

Unique Offerings and Collaboration

Sue highlighted two key offerings from HPWP Group:

  1. In-House Workshops: These are tailored specifically for individual companies, ensuring all leaders within the organization can benefit from the training.
  2. Open Leadership Workshops: These sessions bring together leaders from different organizations, fostering a rich exchange of ideas and solutions. This collaborative environment allows participants to learn from each other’s challenges and successes.
Training Made Simple

In a generous offer to the podcast audience, Sue introduced “Training Made Simple,” a virtual program designed for those responsible for training within their organizations but who may lack formal training in this area. This program guides participants through a structured process to develop effective training programs, incorporating collaboration and feedback to enhance the learning experience.

How to Access the Free Training Program

Sue is offering “Training Made Simple” for free to listeners of the Training Unleashed podcast. To take advantage of this opportunity, simply email Sue at [email protected]. While HPWP Group’s website, www.hpwpgroup.com, is undergoing updates, you can still find valuable information and contact details there.

A Powerful Closing Tip

Sue’s parting advice to the audience was profound: “Believe that the vast majority of people are good people. Operate off of positive assumptions more than negative assumptions. Positive assumptions will drive us to treat people with trust, and thus receive trust in return.” Evan Hackel echoed this sentiment, adding his personal philosophy of leading with love, which he finds foundational to building trust and fostering positive relationships.

About Our Guest

For more than 30 years, Sue, a former Human Resources Executive, has provided direction to companies in the transportation & logistics, pharmaceutical, aerospace, food, bottling, floral, optical, textile and medical device industries.

She has worked closely with company leaders to analyze their organizations and facilitate the implementation of common-sense systems that have a positive impact on the organization’s bottom line. She is an expert at effectively using culture to form a common language across global operations leading to greater collaboration, higher levels of team member satisfaction and increased business unit cooperation.

Her passion is helping companies embrace and transition to high-performance work environments.

2024-06-07T13:30:58-04:00June 12, 2024|

Unlocking Success in Remote Staffing: Insights from CEO Rob Buffington

His name is Rob Buffington. He is the CEO of Gordian Staffing and an expert in various domains. In today’s discussion, we’ll delve into the nuances of remote staffing, training, and organizational structure.

Challenges of Training Remote Staff

In the dynamic landscape of the modern workplace, remote staffing has become a pivotal aspect of business operations. Rob kicks things off by addressing a crucial question that many training professionals grapple with: How do you effectively train remote staff and get them up to speed?

Rob shares his insights, acknowledging the inherent challenges of training individuals who aren’t physically present. “Out of sight, out of mind” is a common pitfall, but Rob emphasizes the importance of allocating time upfront to ensure a smooth onboarding process. He dispels the notion of training as a plug-and-play scenario, emphasizing the human element involved.

One of the keys to successful remote training, according to Rob, is pivoting from traditional apprenticeship models. Instead of relying on a mentor physically guiding a new employee, companies need to create comprehensive scripts, outlines, and particularly videos. Rob recommends advanced preparation, ideally weeks or months ahead of the start date.

Standardization and Consistency: Building a Healthy Company Culture

Rob delves into the necessity of adapting to a structured pedagogical approach to foster consistency in company processes. He draws parallels with historical apprenticeship models, emphasizing the need for a methodical, proactive training strategy. The gradual implementation of such an approach contributes to the standardization of operations, fostering a healthier and more predictable company culture.

Drawing from his experience, Rob underlines the importance of standardizing procedures, leading to greater consistency in output. He highlights how this approach, over time, can transform a company into a more standardized and efficient entity, comparable to the success of franchises driven by their commitment to consistency.

Navigating Remote and In-Person Dynamics in Meetings

Moving into the realm of team collaboration, the discussion turns to the challenges of conducting meetings involving both remote and in-person attendees. Rob shares his perspective, recommending a unified approach that treats all employees as part of one cohesive team. He suggests avoiding separate meetings unless absolutely necessary, promoting a sense of unity among team members, regardless of physical location.

Slicing the Gordian Knot of Staffing Challenges

The analogy of “slicing the Gordian knot” serves as a metaphor for approaching old problems with new and decisive solutions. Rob’s insights have shed light on the importance of adaptability, standardization, and effective communication in fostering a successful remote workforce.

About Our Guest

Rob Buffington, CEO of Gordian, is a leading expert in remote staffing and organizational efficiency. With a focus on training and managing remote teams, Rob is dedicated to transforming traditional practices and ensuring employees are equipped for success.

As a seasoned professional, Rob brings a wealth of experience to the table, particularly in helping small to medium-sized businesses optimize their workforce. His commitment to efficiency and innovation is inspired by historical lessons, such as the tale of Alexander the Great and the Gordian Knot.

To connect with Rob Buffington and take advantage of the free consulting offer, visit Gordian Staffing or reach out to him on LinkedIn.

2024-01-29T17:37:04-05:00February 28, 2024|
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