Sean M. Doyle, Principal at FitzMartin Inc, stands as a beacon of innovation. With over 25 years of experience and 5,000+ client engagements, Sean has honed a sales-first, scientific approach to drive revenue and create lasting value for B2B companies. As an author, speaker, and advisor, he’s on a mission to redefine how small-business executives perceive marketing, aiming to empower them to sell more effectively to their most profitable customers.
Why Businesses Plateau
Sean breaks down the marketing challenges businesses face as they grow. In the early stages, businesses may rely on basic marketing approaches, but as they surpass 25 FTEs, complexities arise. Communication barriers become prominent, and by the time a business exceeds 50 FTEs, the focus shifts to growth strategies and shaping marketing to inform overall strategy.
Communication and Collaboration
A crucial aspect discussed is the need for effective communication and collaboration between sales, marketing, and executive teams. Sean highlights the importance of the training function as the glue that holds these departments together. Identifying barriers and making concise adjustments in sales and marketing can lead to significant growth.
Overcoming Marketing Fears
The conversation shifts to Evan’s book and the fears executives often have about marketing. Sean provides valuable insights into hiring for marketing roles and suggests that fear often stems from a lack of comfort and expertise. He introduces a framework and a set of questions that executives can use to navigate the hiring process.
About Our Guest
Sean M. Doyle is a leading consultancy focused on sales marketing and management, sales and marketing technology services, and revenue operations for B2B companies. Sean and his team at FitzMartin are focused on long term value creation through a sales-first, scientific approach to driving revenue.
Explore a world of inspiration and expertise at Sean Doyle’s online hubs. Visit Sean for insightful musings on marketing and beyond and dive into the realm of the science and art of growing revenue.