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Establishing a Noble Purpose with Elizabeth Lotardo


In this energizing episode of Training Unleashed, Evan speaks with Elizabeth Lotardo, VP of Client Services at McLeod & More (and self-proclaimed training nerd) about the concept of noble purpose behind the book, “Selling with Noble Purpose,” that Elizabeth co-authored. According to Elizabeth, purpose-driven organizations score high in customer retention, employee engagement and other quantitative metrics.

Evan kicked off the interview by asking Elizabeth, “what is a noble purpose?”

Elizabeth’s response, “A noble purpose is a declarative statement about the impact you make on someone else. You’ll hear a lot in business we talk about the why, the higher calling, some people call it a mission or a vision, we call it the noble purpose. It is the essence of why you exist as a business or why you exist as a person.”

Evan continued the conversation by asking, “what was the genesis of the idea” of a noble purpose?

“The genesis of the idea is that people want to feel good. Beyond food and shelter we have core needs as human beings for belonging and significance. We want to be part of something greater than ourselves and we want our work to matter.”

Elizabeth continued, “[t”he crux of nobel purpose, Selling with Noble Purpose, the first edition which obviously came first, was born out of a research study which identified how that feeling of pride how that impact lens played out in a sales capacity. What we know is that sales is really measurable and you can see now from the research a clear difference in sales and in other professions of the people who do keep that purpose at the fore of their heart who show up every day to make an impact on their colleagues and customers and the people who are only focused on their own individual metrics.

“The difference in performance is really clear on an individual level and of course an organizational level. We’re seeing all kinds of data that the organizations who operate as purpose-driven businesses hit it out of the park on metrics like customer retention, innovation metrics, employee engagement, all those quantitative things we work so hard to adjust.”

Elizabeth notes that being a purpose-driven leader or being a purpose driven employee is a learnable practice and the way you learn it is by through closely connecting with the impact you have on others. She shares an exercise to help people find their purpose or connect to the purpose of your organization. But, you’ll need to tune into the episode to get her recommended exercise.

And, don’t forget to listen to the end of the episode for Elizabeth’s tip!

Elizabeth’s Giveaway

If you think your sales team could use a little more purpose, check out our assessment: Creating a Tribe of True Believers today!

About Our Guest

Elizabeth Lotardo is a consultant, researcher, and co-author of Selling with Noble Purpose: How to Drive Revenue and Do Work that Makes You Proud.

As the VP of Services at sales leadership consultancy McLeod & More, Elizabeth leads sales transformation initiatives for clients like Oracle, G Adventures, and Fiserv. She is a popular LinkedInLearning author, and her work has been featured in The Wall Street Journal and on NPR.

With an undergraduate degree in advertising from Boston University and a Master’s in Organizational Psychology, Elizabeth has enabled firms to drive employee engagement, competitive differentiation, and ultimately revenue.

2021-04-21T15:15:52-04:00January 12, 2021|

Creating a Framework for Well-Being with Paul Sherman


In this episode of Training Unleashed, Evan speaks with Paul Sherman, executive coach and co-founder of Ask What Matters?! about the importance of well-being and the benefits of well-being as a learnable skillset and how it enhances performance and engagement in the workplace.

“When we think about wellness think about physiological wellness…” Paul explained, “Well-being is an entirely different construct. It builds on wellness. So when you think about well being, I see myself in the training and well-being business. Well-being is fundamentally about having people be grounded at their best selves. So when you think about the components of well-being, yes there’s the physical health side, which encompasses wellness, but you also look with well-being, you look at having the sense of purpose. Having clarity about who you are fundamentally. What you want in the world. Who you want to be in the world. So, there’s an element of personal leadership with well-being. And there’s also, too, an element of social connection.”

Paul continued, “so when you look at the three prongs of well-being: it’s purpose, it’s health—both physical and emotional, and connection.”

Evan asked Paul to go deeper into leadership and mindset, and how they relate to well-being.

“If you cut to the chase, well-being is fundamentally about you being your best person. In all aspects of your life. You being as non-reactive and as creative and responsive as you can be. And I use the word leader when I talk about well-being because when your well-being is high, you’re actually the leader of your life. A leader across the board. In all aspects of your life.”

Listen to the episode to learn more how you can create a framework for well-being in your organization to enhance performance and engagement.

Paul’s Giveaway

We are pleased to offer Training Unleashed listeners a complimentary Kindle version of our book, Ask What Matters?! A Practical Approach to Your Total Well-Being. Email Paul, [email protected] to get your copy today.

About Our Guest

Paul Sherman, executive coach and co-founder of Ask What Matters?!, is a certified professional coach, workshop leader, and author specializing in individual, team and organizational performance. Over his 25 year career he has brought his unique blend of people and business acumen to over 50 major corporations and government agencies worldwide. His extensive experience includes leadership development, organizational assessment, and implementing strategic change initiatives including mergers, product launches, and new information technologies.

A pioneer in the emerging field of Team Coaching, Paul is co-founder of Team Coaching International (TCI), a global coaching services company with a presence in 45 countries. He is co-author of Team Coaching: A Systems View, published in the International Journal of Coaching in Organizations. He has been a featured speaker on the topic of team coaching vs. team building at the annual international conference of the Association for Talent Development. Paul’s team coaching specialties include cross-functional, project and leadership teams in a variety of disciplines and industries.

As an executive coach Paul is committed to helping middle and senior level managers to develop their values-based authentic leadership in the context of managing for results. He is a firm believer that in order to change behavior, one must look at the underlying thoughts, beliefs and feelings that drive behavior. His clients characterize his coaching style as candid, passionate, feedback-intensive, empathetic, authentic, pragmatic, and business-focused.

2021-04-21T14:21:42-04:00December 15, 2020|
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